Reading #5



Icon, Index, Symbol to Concept Presentation
1.       Icon, index, symbol
a.       Three kinds of signs:
                                                               i.      Icon
                                                             ii.      Index
                                                            iii.      Symbol
2.       Collaboration
a.       How to collaborate:
                                                               i.      Sit together
                                                             ii.      Hear and be heard
                                                            iii.      Identify leaders
                                                           iv.      Play
3.       Co-Design
a.       How to co-design:
                                                               i.      Identify co-designers to collaborate with
                                                             ii.      Define a question
                                                            iii.      Create a co-design kit
                                                           iv.      Listen and interpret
4.       Visual diary
a.       How to start a visual diary:
                                                               i.      Define parameters
                                                             ii.      Stick to the rules
                                                            iii.      Work in a series
                                                           iv.      Share your work
                                                             v.      Keep going
                                                           vi.      Harvest the good stuff
5.       Lost in translation
a.       How to not get lost in translation:
                                                               i.      Identify the languages
                                                             ii.      Begin with what’s familiar
                                                            iii.      Research translations
                                                           iv.      Use what’s shared
6.       Concept presentations
a.       How to make a concept presentation
                                                               i.      Choose a format
                                                             ii.      Make an outline
                                                            iii.      Fill in the blanks
                                                           iv.      Keep it simple

HOW DO YOU EDIT?
1.       Rudy Vanderlans
a.       Work on it until it makes sense
2.       David Barringer
a.       Dream. Improvise
3.       Erik Spiekermann
a.       Determine a set of values
4.       Georgianna Stout
a.       Internal knowledge
5.       Ivan Chermayeff
a.       Chosen solution must be appropriate, original, distinctive, simple and easy
6.       Luba Lukova
a.       Research
7.       Ken Barber
a.       Let project brief guide
8.       Ben Kiel
a.       Research, investigation, sketching
9.       Steven Heller
a.       Move things around until you’re content with the outcome
10.   Willi Kunz
a.       Concept sketch, preliminary design, comprehensive design