Reading #4



HOW TO GET IDEAS
1.       Visual brain dumping
a.       How to make a visual brain dump:
                                                               i.      Start sketching
                                                             ii.      Set a time limit
                                                            iii.      Keep moving
2.       Forced connections
a.       How to force a connection:
                                                               i.      Choose a connection
                                                             ii.      Make two lists
                                                            iii.      Combine style, messages, or functions
                                                           iv.      Choose one or more viable ideas
3.       Action verbs
a.       How to activate an idea:
                                                               i.      Start with a basic concept
                                                             ii.      Apply a series of actions to the core image or idea
                                                            iii.      Step back and look at what you did
4.       Everything from everywhere
a.       How to get everything from everywhere:
                                                               i.      Be a sponge
                                                             ii.      Keep a sketchbook
                                                            iii.      Observe other artists and designers
                                                           iv.      Make a database
                                                             v.      Work with a concept in mind
5.       Rhetorical figures
a.       Basic figures of speech
                                                               i.      Allusion
                                                             ii.      Amplification
                                                            iii.      Anastrophe
                                                           iv.      Anthimeria
                                                             v.      Antithesis
                                                           vi.      Ellipsis
                                                          vii.      Hyperbole
                                                        viii.      Litotes
                                                           ix.      Metaphor
                                                             x.      Metonymy
                                                           xi.      Paradox
                                                          xii.      Paronomasia
                                                        xiii.      Personification
                                                        xiv.      Polyptoton
                                                         xv.      Repetition
                                                        xvi.      Synecdoche