Reading #7



Physical thinking to reconstruction
1.       Physical thinking
a.       How to think physically
                                                               i.      Draw
                                                             ii.      Build
                                                            iii.      Photograph
                                                           iv.      Conceptualize
                                                             v.      Refine
2.       Take the matter outside
a.       How to take the matter outside
                                                               i.      Texture
                                                             ii.      Climate catalysts
                                                            iii.      Projection
3.       Unconventional tools
a.       How to use unconventional tools
                                                               i.      Decide what forms you want to create
                                                             ii.      Step away from computer
                                                            iii.      Find some marking tools
                                                           iv.      Choose wisely
                                                             v.      Make it a graphic
4.       Regurgitation
a.       How to regurgitate
                                                               i.      Take a walk
                                                             ii.      Study it
                                                            iii.      Restrict yourself
                                                           iv.      Document
                                                             v.      Slice and dice
5.       Reconstruction
a.       How to reconstruct
                                                               i.      Collect source material
                                                             ii.      Analyze and replicate your sources
                                                            iii.      Observe
                                                           iv.      Compile a dictionary of elements
                                                             v.      Make your own images

HOW DO YOU CREATE FORM?
1.       Daniel van der Velden
a.       Handwriting should convey a mood
2.       Art Chantry
a.       Form is an abstract concept with no basis in reality
3.       Martin Venezky
a.       Begin with materials and engage their properties
4.       Louise Sandhaus
a.       Identify the problem the design is solving
5.       Jonathan Barnbrook
a.       Form has to be absolutely about the meaning of the work
6.       Jessica Helfand
a.       The line
7.       Doyald Young
a.       First define form
8.       Keetra Dean Dixon
a.       Exercises
9.       Stephen Doyle
a.       Think about language

Reading #6



HOW TO CREATE FORM
1.       Sprinting
a.       How to sprint:
                                                              i.      Set parameters
                                                            ii.      Warm up
                                                          iii.      Plunge in
                                                           iv.      Decision time
2.       Alternative grids
a.       How to design alternative grids
                                                              i.      Observe
                                                            ii.      Replicate
                                                          iii.      Organize
3.       Kit of parts
a.       How to design a kit of parts
                                                              i.      Create your parts
                                                            ii.      Reconfigure
4.       Brand languages
a.       How to build a brand language
                                                              i.      Define the audience
                                                            ii.      Create a vocabulary
                                                          iii.      Decide the order
                                                           iv.      Apply systematically
                                                             v.      Document the family
5.       Mock-ups
a.       How to create a mock-up
                                                              i.      Plan
                                                            ii.      Design
                                                          iii.      Produce

Reading #5



Icon, Index, Symbol to Concept Presentation
1.       Icon, index, symbol
a.       Three kinds of signs:
                                                               i.      Icon
                                                             ii.      Index
                                                            iii.      Symbol
2.       Collaboration
a.       How to collaborate:
                                                               i.      Sit together
                                                             ii.      Hear and be heard
                                                            iii.      Identify leaders
                                                           iv.      Play
3.       Co-Design
a.       How to co-design:
                                                               i.      Identify co-designers to collaborate with
                                                             ii.      Define a question
                                                            iii.      Create a co-design kit
                                                           iv.      Listen and interpret
4.       Visual diary
a.       How to start a visual diary:
                                                               i.      Define parameters
                                                             ii.      Stick to the rules
                                                            iii.      Work in a series
                                                           iv.      Share your work
                                                             v.      Keep going
                                                           vi.      Harvest the good stuff
5.       Lost in translation
a.       How to not get lost in translation:
                                                               i.      Identify the languages
                                                             ii.      Begin with what’s familiar
                                                            iii.      Research translations
                                                           iv.      Use what’s shared
6.       Concept presentations
a.       How to make a concept presentation
                                                               i.      Choose a format
                                                             ii.      Make an outline
                                                            iii.      Fill in the blanks
                                                           iv.      Keep it simple

HOW DO YOU EDIT?
1.       Rudy Vanderlans
a.       Work on it until it makes sense
2.       David Barringer
a.       Dream. Improvise
3.       Erik Spiekermann
a.       Determine a set of values
4.       Georgianna Stout
a.       Internal knowledge
5.       Ivan Chermayeff
a.       Chosen solution must be appropriate, original, distinctive, simple and easy
6.       Luba Lukova
a.       Research
7.       Ken Barber
a.       Let project brief guide
8.       Ben Kiel
a.       Research, investigation, sketching
9.       Steven Heller
a.       Move things around until you’re content with the outcome
10.   Willi Kunz
a.       Concept sketch, preliminary design, comprehensive design